Week 4 (1.26.2015): Search Engine Marketing

Monday Class Agenda

·        Guest Speaker: Chris Vella from Lunametrics (confirmed) on Search Engine Optimization

Wednesday Class Agenda

·   Guest Speaker: Tim James, Google (confirmed) on Search Engine Marketing

Complete IQ6 before next Wednesday Class
·     GOMC Digital Marketing Course: Search 102:  Getting Started with AdWords (17:41)

·     GOMC Digital Marketing Course: Search 201: Tools to Build Keywords and Ad Groups (19:38)

·     GOMC Digital Marketing Course: Search 202 : Tools to Build Ads and Advanced Ad Types (15:27) (URL is not working)

·     GOMC Digital Marketing Course: Search 301: Reporting & Optimization (18:37) 
·     LunaTV Ep. 8 –PPC – How Does The Google AdWords Campaign Quality Score Work?
·     Luna TV Ep. 04 –PPC – Why Are Ads in GA, Organic Vs Paid Trust, International PPC Campaign Structure
·     How Does GooglePlace My AdWords Ad? LunaTV Ep 21 – PPC

Complete IA4 before Friday Class

Friday Class Agenda

·   Team Work

Complete IQ7 before Monday Class

·      Stukent Chapter 7: Landing Page Optimization
·      Resources on Landing Page Optimization from Unbounce 
·      Using Term Frequency Analysis to Measure Your Content Quality