BUS213 Digital Marketing in the Global Marketplace

Analytics Experiment

Student Teams and Blogs

(A) GiftBug

Alexis's blog

Elina's blog

Katrina’s Blog

Marie's blog

(B) RockMoreSales

Ahra's blog

Diana's blog

Karen's blog

Sam's blog

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2 comments:

UnknownJanuary 16, 2015 at 6:05 AM
Looking forward to rockin' our Challenge!
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Rachel ChungJanuary 29, 2015 at 9:04 PM
Thank you Mj!
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Home
Week 1 (1.5.2015): Course Introduction
Week 2 (1.12.2015): Internet Marketing Foundations
Week 3 (1.19.2015): Search Engine Optimization (SEO)
Week 4 (1.26.2015): Search Engine Marketing
Week 5 (2.2.2015): Landing Page Optimization
Week 6 (2.9.2015): Analytics
Week 7 (2.16.2015): Experimental Design
Week 8 (2.23.2015): Online Advertising
Week 9 (3.2.2015): Final push before campaign begins
Week 10 (3/16): Social Media
Week 11 (3.23.2015): Optimizing Campaigns
Week 12 (3.30.2015): Email Marketing
Week 13 (4.6.2015): Online PR and ORM
Week 14 (4.13.2015): Data Analysis
Week 15 (4.20.2015): Celebration of Learning
Blog Assignments
Guest Speakers
2014 GOMC Registration Instructions
Student Teams and Blogs
Resources for Students Interested in Information Systems Careers
Essential Guide to Digital Marketing by Dr. Rachel Chung

About Me

Rachel Chung: Clinial Associate Professor of Business Analytics at the Mason School of Business, College of William & Mary

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