Week 2 (1.12.2015): Internet Marketing Foundations

Monday Class Agenda

·       Discussion - Internet Marketing Foundations

Complete IA3 before Wednesday Class

·     Research the clients

·     Reminder: Team should check with client webmaster to see if they can turn on Google Analytics

·     Google Trends

(see a news article based on data from Google Trends)
(see another news article based on data from Google Trends) 
(yet another news article based on data from Google Trends) 
(How Google Searches Can Predict Hockey Ticket Sales)

·     Think with Google

·     Global Market Finder

Wednesday Class Agenda

·      Meet the Client: MJ Callaway (confirmed)

·      Meet the Client: Shannon Miller (confirmed)

Complete IQ2 before Friday Class

·     Stukent Chapter 2: How Search Engines Work
·     How Search Engines Work (TED-ED)
·     Inside RankBrain: What Google's new search algorithm means to you
·    The Anatomy of a Large-Scale Hypertextual Web Search Engine

·     GOMC Digital Marketing Course: The Search Landscape (24 minutes)
·     Google wants to rank websites based on facts not links
·     Websites prep for Google's 'Mobilegeddon'


Wanna know how the search engine is made? Watch someone build/code a search engine here

Friday Class Agenda

·     Discussion: How Search Engines Work
·    Instructions for the Discussion Lead assignment

Complete IQ3 before Monday Class

·     Stukent Chapter 3: On-Site SEO

·     SEO for Startups in under 10 minutes

Additional Resources

History of Site Search by BloomReach

Pagerank Algorithm Reveals World's All-Time Top Soccer Team

Internet.org

SEO Resources for Beginners and Advanced Users – LunaTV Ep. 11 – Search Engine Optimization

LunaTV Ep. 07 – SEO – Split Duplicate & Unique Content on 1 Page, Effects of Google+ Local on Places

LunaTV Ep. 03 – SEO – Best Tools, Canonical Hostnames, and Consolidating Domains