Week 5 (2.2.2015): Landing Page Optimization

Monday Class Agenda

·         [Diana] Discussion Lead 1: Landing Page Optimization

Complete TA2 before Wednesday Class

Team Assignment 2: Draft Pre-Campaign Report: Client Overview

·   Presentation Rubric

·   Past pre-campaign proposals

Wednesday Class Agenda

·        Review for Exam 1

Complete IQ8 before Friday Class 
·     Stukent chapter 8: Analytics

·        Digital Analytics Fundamentals Unit 1: Overview (2:08) 

·        Digital Analytics Fundamentals Unit 2: Getting Started with Analytics (9:29) 

Friday Class Agenda

·       Stukent chapter 8: Analytics