Analytics Experiment

Week 8 (2.23.2015): Online Advertising

Monday Class Agenda
·         Overview of Online Advertising

Complete IQ12 before Wednesday Class

Wednesday Class Agenda
·         [Ahra] Discussion Lead 4: Online Advertising
·        Claudia Perlich, Chief Scientist at Dstillery talks about her work using machine learning in digital advertising with podcast Talking Machine

Complete IQ13 before Friday Class

Friday Class Agenda
·   More on Online Advertising

Complete IA6 before Monday Class
·   Questions for Impaqt speaker

Additional Resources
How Google Breaks Through: Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

1 comment: