Analytics Experiment

Week 12 (3.30.2015): Email Marketing



Monday Class Agenda
·         [Elina] Discussion Lead 7: Email Marketing

Nothing is due before Wednesday Class

Wednesday Class Agenda
·      Google Analytics Platform Principles
·       Campaign Review

Complete IQ17 before Friday Class

Friday Class Agenda
·      Google Analytics Platform Principles
·       Campaign Review

Complete IQ18 before Monday Class
·        Stukent Chapter 12

Additional Resources
“Measuring the Effects of Advertising: The Digital Frontier” by Lewis, Rao, and Reiley (National Bureau of Economic Research)

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