Analytics Experiment

Week 2 (1.12.2015): Internet Marketing Foundations

Monday Class Agenda
·       Discussion - Internet Marketing Foundations

Complete IA3 before Wednesday Class
·     Research the clients
·     Reminder: Team should check with client webmaster to see if they can turn on Google Analytics
·     Google Trends
·     Think with Google

Wednesday Class Agenda
·      Meet the Client: MJ Callaway (confirmed)
·      Meet the Client: Shannon Miller (confirmed)

Complete IQ2 before Friday Class
·     GOMC Digital Marketing Course: The Search Landscape (24 minutes)
·     Google wants to rank websites based on facts not links
·     Websites prep for Google's 'Mobilegeddon'


Wanna know how the search engine is made? Watch someone build/code a search engine here

Friday Class Agenda
·     Discussion: How Search Engines Work
·    Instructions for the Discussion Lead assignment

Complete IQ3 before Monday Class
·     Stukent Chapter 3: On-Site SEO

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