Week 7 (2.16.2015): Experimental Design

Monday Class Agenda

·         Overview : Experimental Design

Complete IQ10 before Wednesday Class

·     GOMC Digital Marketing Course: Search Advertising: Search 302: Bidding Tools and AdWords Experiments (13:13)

·     GOMC Digital Marketing Course: Analytics: A/B Experiments with Google Website Optimizer (5:05) 

·     GOMC Digital Marketing Course: Analytics: Multivariate Experiments with Google Website Optimizer (7:08)

Wednesday Class Agenda

·     [Katrina] Discussion Lead 3: Experimental Design

Friday Class Agenda

·         More on Experimental Design

Complete IQ11 before Monday Class

·     Stukent chapter 6

·     Digital Analytics Fundamentals Unit 4: Collecting Actionable Data Using GoogleAnalytics (36 min)

·     Google ContentExperiments – LunaTV Ep. 14 – Google Analytics