Analytics Experiment

Week 3 (1.19.2015): Search Engine Optimization (SEO)

Monday MLK Day: No Class

Wednesday Class Agenda
·     Discussion: On-Site SEO

Complete IQ4 before Friday Class
·     Stukent chapter 4: Off-Site SEO

Friday Class Agenda
·     Discussion: Off-Site SEO
·     What does an SEO do in their day-to-day work

Complete IQ5 before Monday Class
·     Stukent chapter 5: Paid Search Marketing
·     AdWords for Small Business – Automated Rules – LunaTV Ep. 19

Additional Resources SEO Software, Tools, and Resources for Better Marketing

Google Keyword Planner is the official keyword suggestion tool by Google. It is designed to promote the keywords that are profitable for Google.

Uber Suggest is a search keyword suggestion (brainstorming) tool that is more objective than Google Keyword Planner

Screaming Frog is a small desktop program as an SEO Spider. 


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